Web site promotion uk

Rough Guide to web site promotion using internet marketing

Wouldn't you agree that Marketing to an internet audience is something you would like to do but find it rather daunting?

Well here you will find a rough guide and to the various methods Internet Marketing methods available and what they are generally used for and the benefits of each.

Important factors to consider when considering an internet marketing campaign

• Objective - brand awareness or sales.......
• Demographic - target audience
• Medium - banner ads, email marketing.......
• Spend - size of audience
• Time Frame - duration of campaign

Banner Advertising

One of the most popular methods of web site promotion is Banner Advertising. Generally it is used to get a product, service or concept in front of a target audience as a means to increase brand awareness. It is especially useful in launching a new product, service or concept which is widely known about or alternatively to maintain existing awareness. Banner advertising has the added feature of being targeted at specific demographic audiences.

Pay per click

Generally speaking Pay per click advertising is used to promote a website, product, concept or service in a known market. That is to say that searches are actively being undertaken in the sector which you are trying to gain market share.

So using PPC to promote something searches are unaware of is not something that should be considered as this is more suited to banner advertising.

It was long thought that if a web site features on a search engines organic listings that there is no need to undertake a pay per click campaign. But this is not always the case as Pay per click is an incredibly flexible medium which can be used in a variety of ways to augment your existing web site listings.

PPC can be used to promote new products and services, products or services on specials or tap into markets segments that would otherwise be unavailable through your organic web site search engine listings. PPC should be seen as a flexible extension of existing web site which can be manipulated in real time which is usually not the case with web pages.

Email Marketing

Email marketing is a powerful web site marketing tool which is used best for communicating and developing relationships with existing clients and customers. Blind Email marketing using bought in mailing lists is another method which can be employed however given the populations present attitude towards spam this should be undertaken with care and only with lists of users that have opted in. (See ezine and newsletter marketing.)

Search Engine Optimisation

A web site which is well optimised AND has a good number of quality related links pointing to it will have a better chance of featuring higher up the Search Engine Rankings. (There are other factors but the main two are those above.) And the higher you rank on search engines the better promotion your web site will receive.

Link Management

In the scheme of web site promotion, Links have for a long time been seen as the bottom rung of the promotional ladder. Well times have changed and they might viewed with disdain by some, but those in the know are studiously developing this gold mine of opportunity.

Interestingly enough, links work on two levels - and both have extremely important roles to play in promoting a web site.

• Individually, each link which points to your web site is a source of promotion. If you imagine each link as a mini billboard promoting your website then you may start understanding why the attitude to links is changing. A few links may only have a very small promotional effect - but expand that number and the level of promotion grows and grows and grows.
• Collectively Links play another important role which is that they have an effect on a websites ranking on certain search engines like Google and Yahoo. The way it works is quite simple - the number of relevant quality links pointing to a site make up at least half the value of your ranking. The other half being website optimisation of keywords, related content, website size..... So if you have a lot of good quality relevant links pointing to your site you will rank higher on SERP (search engine results pages) than if you had none. The higher you rank on search engines the greater the level of web site promotion

Ezine or Newsletter Marketing

Web Promotion through Ezine's or Newsletter's is now an established method on internet marketing and can be used to maintain a customer relationship through providing useful information regarding products and services. Again the requirement for Opt in is essential as is maintaining periodic outputs. If you do not have an established opt in list then there is the possibility of buying in to an established ezine/newsletter.

   We are always happy to discuss the development of an web site promotion strategy with potential clients and provide a no obligation quotation. If you would like to discuss the most cost effective way to market your business online through web site promotion uk, then please call us on 0845 200 3245 or email us using our Online enquiry form.