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Web Site Monitoring & Traffic Analysis Programme

All successful Web sites have at least one thing in common - their webmasters and owners use Web analytics to increase the percentage of visitors who do something GOOD for business.

Analyzing visitors, revenue sources, and advertising efficiency combined with constant improvement of your site inevitably brings results - more leads, sales, subscribers, downloads, you name it. Our web site traffic analysis programme helps you:

Understand your visitors.

It's easy! Because you will be armed with over 80 reports organized into 8 categories.

Evaluate the commercial efficiency of your site.

eCommerce category reports give you a full and detailed account of your revenues. They tell you how good your site is at converting the casual browser into an impulse buyer. Get a full account of revenues and conversions

Find out if you are wasting money.

Campaigns category reports measure the effectiveness of your advertising, and find sources of traffic that need exploring and perhaps investing in, e.g., AdWords or a 300x250 banner on www.somesite.com, etc.

FAQ: Answering key questions

1. How does the web site traffic analysis programme work?

Traffic Analysis is a real-time visitor tracking system. To enable it, you need to place a small JavaScript snippet on every Web page that needs tracking and another snippet into the top-level directory of your site.

Each time a Web page is viewed, the browser requests the image at a different URL. This prevents caching - the browser needs to request the image when it loads a page, and as a result, the data extracted from visitor browsers on that page is transferred to the tracking server.

The tracking script also places a cookie file into your visitors' browsers, so the system will recognize visitors when they come back to the site - done for tracking unique visitors.

2. How does the Web Site Traffic Analyser compare with log analyzers?

Our Web Site Traffic Analyser does not analyze logs that provide information about the server-side events. Instead, it gets traffic information direct from visitors' browsers, so it provides analysis of browser events. This makes our Web Site Traffic Analyser reports more reliable and accurate.

3. Does the Web Site Traffic Analyser have any benefits over the log analyzers?

We believe our Web Site Traffic Analyser is more accurate, because unlike log analyzers that report server activity, it measures and analyzes human activity. We believe this information is more useful to a webmaster or site owner. In addition, the reports are in real time, and you do not need access to log files.

4. Can the Web Site Traffic Analyser track dynamic pages?

Yes! The Web Site Traffic Analyser can track dynamic sites as well as static. However, you need to be familiar with the technology your site has been built with - PHP, ASP or another dynamic environment.

5. Can the Web Site Traffic Analyser track downloads?

Yes! Web Site Traffic Analyser can track your downloads if you change the download link with the special tracking code that prefixes the download URL. In this case, the visitor who downloads a file situated at the customized URL will first visit our tracking server, and thus his visit will be associated with the download and reported in your site's stats.

6. Can Web Site Traffic Analyser track mirror sites as one project?

Yes! Web Site Traffic Analyser can merge the stats collected from the mirror site into your main project. The external java script for the mirror site needs changing to tell the tracking system about the domain aliases and enable the merge.

   For more information on obtaining a Web Site Traffic Analysis Programme contact us by telephone on 0845 200 3245 or email us using our Online enquiry form.