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Advanced Web Page Optimisation Snapshot Report

There are a number of factors that have an effect on search engine optimisation however the main factors are...

Keywords

Keywords are words or phrases that search engine users enter into the query boxes, when they look for relevant Web pages. If your Web page has apt keywords, it has every chance to of attracting qualified traffic to your site.

The Keyword may be a single word or phrase. The term 'Keyphrase' is often used to define a combination consisting of two or more keywords. As far as Web CEO is concerned, keywords and keyphrases are no different.

Major search engines rank pages based on keywords placement within different Web page areas, such as an HTML title, texts in the Body, anchor names and various other tags. This makes keyword placement an essential part of Web site optimization for search engines. Keyword optimization focuses on placing the best possible keywords in the areas of a Web page that are considered most important by search engines. Good keywords are ones that are often searched for by search engine users and have little competition.

Try to pick up most natural keywords that can be used by real people to find your Web site. Never try to use words irrelevant to your Web site content as a trick, however popular and attractive they may be - Internet users will leave your site soon after they enter it.

Keywords closer to the top of the page and the beginning of a certain area (like the text of the Title, Heading text or the Body main text) are also considered to have more weight than those towards the bottom of the particular area or the page.

Keyword balance is a sensitive matter. Too many keywords, and you can get dropped from a search engine index for spamming it - too few, and you are invisible to the search engine users.

There are two main questions search engines ask when they decide if the page should be included in their results:

• Is the content of the page relevant to the query?
• Is this particular page important to the query because other linked pages corroborate it.

This makes search engines check for keywords on the cached page (on-the-page parameters relating to keywords).

Next, they find other pages linked to the analyzed page, count them, and check how they link. Off-the-page parameters indicate your page 'weight' compared to other Web resources.

This makes search engines check for keywords on the cached page (on-the-page parameters that relate to keywords). Then find other Web pages linking to this analyzed page to see how many, and in what way they link to that page. Off-the-page parameters that show your Web page 'weight' among other Web resources.

Our Advanced Optimisation Report will analyze the HTML code of the page to compute such essential scores as keyword frequency, prominence, weight, and others - Analyzing off-the-page factors will include link popularity score, theme, and presence/absence of ODP and Yahoo! listings.

   For more information on obtaining a web page optimisation report contact us by telephone on 0845 200 3245 or email us using our Online enquiry form.