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Keyword Analysis Report

This report will give you a breakdown of the terms people are using to search for products or services that are matched to your products or services. You will also see the average amount of times each month those terms are searched on so we can determine which terms will provide the most traffic and this highest ROI

For example:

When someone uses a search engine, they type words into the search box to find what they are looking for. These words are referred to as keywords or keyphrases.

Keyword selection is what any optimization mission starts with. The rule of thumb is to set off with keyword research even before you start compiling the content for your pages. However, it is not always possible, and the most common situation is when you've got a website with the ready content and need to optimize it.

As we cannot make a site appear on the top when people search for any word (and it is hardly worth trying to), we want our site to appear among the first search results for the terms most relevantly reflecting our business.

To start your keyword research, we will first figure out which segment of Web surfers we want to find our site, and, subsequently, which terms will most probably bring these visitors to us.

Unfortunately, today it's not enough to figure out the keywords that make the essence of your business. If the industry is competitive (such are, for instance, Web hosting and Web design), there are lots of sites competing to be on the top for these terms. Luckily, Web surfers become more and more conscious of the need to make their search specific – people who are serious about their search look for "UK Web hosting" or "Linux Web hosting" instead of just "Web hosting". Therefore, it gives a bit more variety to optimizers.

So, generic keywords are usually not the best approach. As a rule, it's better to focus on niche keywords related to your product or service.

There are highly specific keywords that people don't search for often but when they do, getting that traffic is very important, while these visitors are targeted and will most probably convert into customers. On a regular basis, these are things like actual product names (e.g. Dell Dimension 5100). If someone searches for the specific name of a product, there is a high possibility they are looking to make a purchase. So, those keywords can bring a serious profit. If you are running an affiliate site or an online store then this can be very important.

For another instance, your site deals with selling office and computer desks. So, you want it to be on the top when people enter into search boxes "office desks" and "computer desks". So, these are your strategic keywords for the whole site. Each page of your site can have (and should have) its own strategic keywords, depending on the content. For instance, one page deals with "high-end office desks", the second one – with "glass computer desks", etc. It makes a great sense to optimize each page separately for different strategic terms. This means making each our page:

• targeting a more suitable market that is looking for a certain kind of computer desk;
• competing with fewer websites on the same keywords; optimized for terms people actually use when searching.
• also, this will bring much better results then optimizing your whole site for "computer desks"

Next thing to point out is local targeting. For example, if you're optimizing a web development site whose owner is located in Cardiff, Wales, using keywords such as "Web development Wales" or "Web development services Cardiff" will make search engines refer most people from this location to our site, because lots of people tend to search services or products locally.

   For more information on obtaining a Keyword Analysis Report contact us by telephone on 0845 200 3245 or email us using our Online enquiry form.