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Inbound Links Analysis Report

Hyperlinks, or just links, are the pathways that lead from one website to another. The Internet was built on this series of interconnections between sites. Links are seen on virtually every page on the Internet, and when clicked by the mouse they send the Internet surfer to another page either on the same Web site, or on a different Web site entirely.

The thing about links is....

When you put a link on your page called mypage.htm, and that link points to another page on another Web site, say, http://www.somesite.com/linkedpage.htm, the link will be called outgoing – or, a more professional term is, outbound. It is so because the link leads out from your page. If you link to another page of your own site, this link is outbound too, relative to the page on which it is placed.

Respectively, when some page out in the Web or within your Web site links to your "mypage.htm", this link will be incoming, or inbound, for "mypage".

The situation when you link to a certain page and this page also has the link to the same page you're linking from, this situation is described as " reciprocal link " or " backward link ".

Links are not only important because they help Internet users find interesting, informative, and useful content on the Internet, but also because they have special value to the search engines, among them Google and Yahoo!. Search engines consider the number, duration of linking time, and link quality when applying their ranking algorithms to pages. Here they follow a simple logic: the more incoming links a Web page receives, the more other Web sites cast their "votes" for this Web page by considering it an interesting resource. Thus, this page should get ranked high.

Pages not sites

Remember search engines rank pages, not sites. Thus, the following situation could be a real possibility: while the home page of our site about Weather forecasting software, Weather Soft,is not considered interesting by other webmasters on the Internet, it has got quite a few inbound links to it from other sites; whilst our page about Social events contains interesting facts about up and coming events and is linked to by many other sites.

Luckily, it's not so and all pages of our Weather site have got good link popularity. But if this situation really took place, our Social events page would not rank much higher than our home page, primarily on Google, notwithstanding that we optimized both pages equally well. Encountering a similar situation, webmasters and optimizers with little experience start guessing what the problem is; more experienced ones go to check their link popularity as this often opens to be the clue.

While quantity of links is important, quality is even more important. Search engine algorithms are intentionally built to give some of the inbound links more value than the others. There are some kinds of links that are given more weight than the simple links that do not have these advantages:

• Links from pages deemed to be more relevant, in terms of topic and theme;
• Links labeled with more keyword rich anchor text and surrounded by the relevant descriptions;
• Links from pages with higher Google Page Rank;
• Links that originate within content pages rather than from the "links pages" and free-for-all link catalogs. However, this doesn't concern the pages of Web's most popular directories DMOZ and Yahoo!, while the links from them are considered "expert"

Inbound links

Inbound links are generally helpful to the site that receives the link, but there are exceptions. Luckily, there isn't a possibility to get your site banned or excluded from listings if you get a "bad" inbound link from a penalized website: search engines recognize that no one can control who links to their website. Some incoming links, including those from guest books, link farms and free-for-all link pages provide almost no gain in the rankings because they are usually ignored by the search engines.

Becoming involved in any linking scheme solely designed to trick the search engines into providing higher rankings could result in a penalty, or even an outright ban. All such schemes should be avoided.

There's such concept as Link Popularity that refers to the number and quality of links you get to your web site pages. This means, higher the number of links pointing to your page, the higher your link popularity. However, the number itself is not the only factor that determines your site's importance. The other related factor that determines your site's importance is link quality.

The quality of links

The quality of a link may be thought of as the quality of content in the sites that are linked to yours, as well as their industry relevance to your site. Then, the link anchor text (the actual text of the hyperlink visible to the visitors of the linking site) adds to the link quality if relevant to your content. The number of links on the linking page itself is considered vital by some search engines: they will not give link a weight if it is placed on a page with thousands of similar links, however, if the page linking to yours has only few links or a low link-to-content ratio, this link will be considered qualitative.

Your work with links MUST constitute a key part of your Search Marketing strategy. We recommend that the ratio of time devoted to building high-quality link popularity to the time devoted to the rest of optimization routines is around 50%.

Our Links Analysis report will tell you how many links are inbound to your site and from where as well as their Google Page Rank and Alexa Traffic Rank

   For more information on obtaining a Links Analysis Report contact us by telephone on 0845 200 3245 or email us using our Online enquiry form.