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Search engine marketing uk - the basics

Adopting a search engine marketing uk strategy will undoubtedly push your website to a higher level on search engine rankings.

By using web site design and web site optimisation techniques alongside precise internet marketing analysis, it is possible to bring more visitors to your site AND convert them to customers following their visit.

Would you like to drive more traffic to your site and increase sales?

If you have a website that has the potential to bring in revenue but do not have the necessary traffic coming to your site then you need to think seriously about search engine marketing

At Welshop Internet marketing we follow a sequential approach because the days of high tailing it to the top of the internet ladder have gone. Most businesses now realise the huge potential of the internet but most are still hung up by the "we had a website built once but it never did anything" approach.

Quite simply, the reason most business websites fell into oblivion or have not reached the heady heights expected is because they did not receive the same backing the main business would have received and they failed to do the basics right.

But today most businesses have woken up to the enormous potential of the internet are are now adopting a similar strategy towards their web business as they do to their bricks and mortar business. Which is to say you need to invest time and money in it to make it grow.

• It is Technically well designed
• It is Aesthetically well designed
• It meets the Disability Discrimination Act
• It is Optimised for your selected keywords
• It has sufficient relevant high quality links pointing to it.

• Check that your site has been submitted to all the top search engines
• Check to see that the keywords you website is optimised for are correct (bear in mind there are different optimisation techniques are needed for different search engines.)
• Check how many quality incoming links you have to your website
• Determine your page rank and traffic rank
• Compare all of the above against your competitors
• Start monitoring your website traffic and conversions

• View the complete overview of the Welshop Integrated Web Site Optimisation approach

Worried that redesign or rebuilding will adversely effect your traffic?

If your website does not have the basics in place then you really need to adopt a long term strategy of restructuring or rebuilding your website along the lines mentioned. However most businesses are reluctant to take the time and effort to do this as they are worried it may effect there websites ranking as they start all over again. Unfortunately this is partly true however there is a short term workaround because you market exposure while your new website is being developed by undertaking a pay per click advertising campaign.

You might just discover, as a lot of our clients do, that pay per click advertising on its own can help bring targeted traffic to your site.

 For more information on search engine marketing uk services, contact us by telephone on 0845 200 3245 or email advertising@welshop.co.uk.