what we do for our clients

STEP 1: UNDERTAKE A WEBSITE REVIEW

ADVICE:
Start thinking of your website as an integral part of your sales/lead strategy with the means and budget to achieve its goal.
Like a salesperson it has be well presented, informative and able to fulfil its objective of sales or lead generation.

The majority of our clients already have an existing website which they know is under performing and ask us in to sort things out.
Most clients are therefore surprised to discover that we do not jump straight into search engine optimisation (seo) but rather undertake a lengthy Website and Monitoring system review.
The reason for this is that the majority of business websites are really badly built both structurally and aesthetically, and these issues need to be brought to the fore before and serious SEO work is undertaken.

STEP 2: IMPLEMENT WEBSITE MONITORING

ADVICE:
The importance of monitoring cannot be stressed enough.
Success on the web is not a sprint but a very long haul and monitoring is a crucial element in the ongoing development of a websites.

Once the structure and design of a website are correct, it is then necessary to implement a number of satellite monitoring features that are critical in developing a productive website over a period of time.
The majority of these are simple reporting tools that let web designers know if a website or its individual web pages are working effectively or need to be changed.
Most hosting companies provide statistics as standard but they don’t give you the means to interpret what they mean.
Since everyone wants to be top of Google - it is also necessary to implement some specialist monitoring tool which helps to give feedback specific to Google.

STEP 3: UNDERTAKE SEARCH ENGINE OPTIMISATION

ADVICE:
Don't automatically assume that the keywords you use in your industry are the ones that your web pages should be configured for.
Most of the time Jo Public will be using a more common form of a term when surfing the web.

It is only following a website review and monitoring implementation that SEO is breached.
This involves undertaking keyword research and then, following consultation with the client, the subsequent optimisation of a specific page or even pages for a chosen keyword or keyword phrase.
To say this area of web design has become complicated is an understatement, as this is where the fight for customer’s money is really fought.
SEO is another area which normally only gets effective with time and a lot of adjustment, the level and depth of adjustment is obviously dependant on your market sector and the strength of opposition.
For example it will not take much work to get results on a page optimised for "custard flavoured crisps" but would be more difficult in areas such as "car insurance".
Also bear in mind that when you get to the top your competitors, who probably employ their own Internet marketing consultancy, will react and do their utmost to push you off your newly acquired top perch

STEP 4: UNDERTAKE A LINK BUILDING CAMPAIGN

ADVICE:
Link building is one of the more obscure factors in web site optimisation and there are a lot of myths surrounding it.
That said, having a lot (over 50)of high quality websites with related content pointing to your website does have a marked effect on a websites search engine ranking.

No doubt you have all heard about the importance of having a large number of good quality links pointing to the optimised pages on your website if you want to feature on the first couple of pages on Google.
Basically it works because Google and other search engines use ‘back links’ for counting the popularity of a website which then makes up part of your ranking score.
The more high quality relevant back links you have the better the chance of being ranked higher in search engine result pages". Google also used the number and quality of inbound links to a site to determine PAGERANK.

STEP 5: OTHER INTERNET MARKETING AVENUES

ADVICE:
With regards to Google Ad words, be prepared to budget not only for account setup and running costs but also for numerous related changes to your website pages. As Google Ad words also has a ranking system based on the quality and relevance of a websites landing pages adn numerous other factors.

Google Ad words is an effective means of acquiring internet traffic in the period before your website has reached the required search engine ranking or even as an ongoing method of bringing in prospective clients.
Again Google Ad words rarely produces instant results, consequently we recommend that an Ad word campaign is run for a minimum of 6 months to a year to see if it produces an acceptable ROI.
There are also numerous other areas that have proven to be very popular in driving traffic to websites such as Affiliate campaigns, Newsletter campaigns, Banner advertising and Email marketing. All of which can be effective tools in expanding a sites exposure if used correctly. (Please note that banner advertising is not recommended for new start-ups as it is better suited more for brand awareness and product launches.)

Web site promotion and online marketing campaigns

We provide a wide range of internet marketing consultancy and campaign management services to ensure you get the best possible return from your marketing budget. An ongoing internet marketing campaign is the only way to deliver permanently strong search results and the high levels of targeted visitors you aspire to..

Rough Guide to web site promotion >>

Our services include:

We are always happy to discuss creating a cost effective internet marketing strategy for you and provide an obligation free quote at anytime.

For more information on our range of internet marketing consultancy services, use the navigation on the left or contact us by telephone on 0845 200 3245 or email us using our Online enquiry form.